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Table of contents

All About Email Blacklists

Signs of Being Blacklisted

Check if My IP is Blacklisted

Monitor My IP & Domain Automatically

Why am I blacklisted?

Related Lessons

What is click-through rate?

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What is email authorization (SPF, DKIM)?

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What is a blacklist?

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How to Remove my IP From a Blacklist and Be Protected?

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How Can I Find Out If I am On a Blacklist?

Being blacklisted isn't just detrimental to your email campaign. It can outright destroy it in most situations, especially if you don't take steps to fix the problem as fast as you can. You must regularly check if the IP address and domain that you're sending collateral from are on any blacklists and, if they are, it's absolutely in your best interest to file a formal removal request immediately.

 

In this lesson, you'll learn about several important topics like:

  • What blacklists are and why they're ultimately important.
  • How to manually monitor if you have been blacklisted.
  • How to automatically monitor and get notified.

How Can I Find Out If I am On a Blacklist?

 

All About Email Blacklists

In the world of email marketing, blacklisting is a process that involves first identifying the IP addresses and domains of the types of accounts that are used to send out mass SPAM emails visibility What is a spam? What is a spam? Spam is unsolicited bulk email. Every day billions of spam emails are sent, calling internet and email ser... Read more » and then compiling them all onto a list.

 

A person's email provider or Internet service provider (and in many cases, both) will then compare every incoming message that person receives with the information contained on the blacklist. When a particular message comes from one of those domains or IPs, it is flagged and moved out of their inbox and over to their SPAM filter.

 

Signs of Being Blacklisted

 

Signs of being blacklisted

One of the most significant signs that you've ended up on an email blacklist visibility What is a blacklist? What is a blacklist? An email blacklist is a third-party database containing the IP addresses or domains of people and organiza... Read more » is that your open rates and response or click-through rates will drop. Additionally, you may experience a sudden high number of email bounce rates. All point to the fact that you're on a list and should do something about it.

 

Check if My IP is Blacklisted

If you want to be proactive and manually check to see if you're on an email blacklist, the best way to do it is to use our tool Blacklist Checker.  All you have to do is enter your email's domain name or IP that you're concerned about, and it will instantly check that information across more than 50 various global blacklists. If you experience lower inbox rates visibility What is inbox rate? What is inbox rate? Your "inbox rate" is a very important metric that tells you how successful your email campaigns actually a... Read more » in your email campaigns, you should immediately check whether your IP is blacklisted or not.

 

Of course, not everyone has the time to manually check to see if their email addresses have been blacklisted - nor are they able to do so at the frequency they would need to address a problem as quickly as possible. 

 

Monitor My IP & Domain Automatically

 

Monitor blacklists

In that situation, you could always use our Blacklist Monitor tool to continually test and monitor if your email servers are blacklisted on an ongoing basis.

 

This tool is notable because it also offers comprehensive blacklist monitoring, allowing you to guarantee that your domains, servers, and email addresses stay off those blacklists indefinitely. If any type of issue is discovered that indicates that you've wound up on a blacklist, either accidentally or through some kind of misuse, you'll be notified immediately so that you can do something about it. 

 

EmailAcademy Blacklist Monitor includes native connections with more than 50 of the top SPAM blacklists in the world and adding more blacklists moving forward.

 

Why am I blacklisted?

In the end, remember that once you found out you've been added to an email blacklist, the next most important thing for you to do is find out why (maybe you didn't set up your SPF record correctly and didn't test it visibility How to Test if SPF is Set up Correctly How to Test if SPF is Set up Correctly There's an old saying that email marketing professionals often use: "Test it and then re-test it. Read more » , maybe you sent out a lot of unwanted mails, but these two are just the most common reasons). Maybe you didn't do it with malicious intentions, but it happened anyway. The most important thing for you to do is fix whatever is wrong (unless there was some type of terrible mistake) so that you can stop it from happening again, all in the name of making sure you never have to deal with this type of issue again. 

 

Check your knowledge now!

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Blacklist - Member - Am I on a blacklist?.pdf
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