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Table of contents

Eliminate Bad Emails

Email Verification Services

Don’t Look Like a Spammer

Monitor Email Reputation

Related Lessons

High Email Bounce Rate Will Kill Your Campaigns

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What is a hard bounce?

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What is email authorization (SPF, DKIM)?

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3 Pro Tips to Minimize Bounces to Protect Your Email Campaigns

A high email bounce rate can kill your email campaigns visibility High Email Bounce Rate Will Kill Your Campaigns | Email Bounce Rate | EmailAcademy High Email Bounce Rate Will Kill Your Campaigns | Email Bounce Rate | EmailAcademy Bounce rate in email marketing is an important factor. Learn what is it, and why you should keep it as minimal as possible! Read more » and permanently damage your email reputation. Every email marketer must keep their email bounce rate low to protect their email reputation. 

 

In this short lesson, I will share 3 simple steps you must take today to ensure your email reputation will be protected from being damaged by a high email bounce rate.

 

From this lesson, you will learn:

  • How to eliminate bad emails, 
  • How not to look like a spammer,
  • How to monitor your email reputation.

 

Eliminate Bad Emails

Hard bounces visibility What is a hard bounce? | Hard bounce definition | EmailAcademy What is a hard bounce? | Hard bounce definition | EmailAcademy Learn what hard bounces are on ©EmailAcademy, and what harm can it cause to your email campaign! Read more » can destroy your email reputation and cause further soft bounces visibility What is a soft bounce? | Email soft bounce definition | EmailAcademy What is a soft bounce? | Email soft bounce definition | EmailAcademy What is a soft bounce? Read our lesson and educate yourself about bounces, why you should reduce the soft bounce rate, and what is a bounce report. Read more » ; hence you must take them seriously. Technically hard bounces are permeant email delivery errors, but for now, we will focus on the most common hard bounce type, the invalid email recipient. You must not add non-existing emails to your email lists, and if you haven’t emailed your email lists for a while, you need to remove bad emails before sending out a new campaign. 

invalid emails

Invalid emails cause 90%+ of your hard bounces, and they are one of the easiest to avoid. Email verification services can help you identify non-existing email addresses. Among other email verification solutions, there are two main email verification visibility Email Verification Service Email Verification Service Remove bad or risky emails from your email lists and avoid having any bad emails added to your email lists. Bad emails can damage your email reputation. Use EmailAcademy s Email Verifier to have good emails only. Read more » methods:

 

Email Verification Services

EmailAcademy offers both bulk email verification visibility Email Verification Service Email Verification Service Remove bad or risky emails from your email lists and avoid having any bad emails added to your email lists. Bad emails can damage your email reputation. Use EmailAcademy s Email Verifier to have good emails only. Read more » and real-time API for our users. You can try our email verification tool for free by creating a Member account. We have also made two great lessons to educate you further on removing bad emails; I recommend reading them both.

email verification services

Don’t Look Like a Spammer

Email service providers use email filters to determine whether your email is spam or not visibility What is SPAM? | SPAM definiton | Junk email | Unsolicited email What is SPAM? | SPAM definiton | Junk email | Unsolicited email Spam is unsolicited bulk email. Every day billions of spam emails are sent, calling internet and email service providers for a fight. Read more » . These filters will put your email into the Inbox or Spam folders, and in some cases, can decline the delivery of your email.

 

To make the decision, spam filters scan your entire email and analyze everything. One of the most essential factors they monitor is if the sender domain authenticated the email. They are looking for a kind of signature, called SPF, to determine if the sender sent the email. 

 

SPF, sender policy framework visibility What is email authorization (SPF, DKIM)? | Email authentication What is email authorization (SPF, DKIM)? | Email authentication In this lesson, you'll learn more about email authentication, SPF authentication, and DKIM authentication. Read more » , is a text DNS entry that lists any IPs and providers that can send emails on behalf of the sender domain. If you don’t have SPF set up or not set up correctly, it will lead to a 5-20% soft bounce rate.

 

We have published lessons and a free tool to help you create and test your SPF:

 

Monitor Email Reputation

To maintain a good email reputation, regular monitoring is critical. Another factor spam filters will always look for is if you are listed on any email blacklists. If your IP or domain is blacklisted, you are unlikely to hit the inbox, and you will see an increasing soft bounce rate.

Monitor IP reputation

Use our Email Blacklist Checker visibility Email, IP & Domain Blacklist Checker - 166 Blacklists in 5 Sec Email, IP & Domain Blacklist Checker - 166 Blacklists in 5 Sec Identify any email or IP blacklists you are listed on with EmailAcademy Email Blacklist Checker and get yourself removed to protect your email campaigns. Read more » to check if your IP or domain has been blacklisted. You can also set up an IP blacklist monitor visibility Blacklist Monitor Blacklist Monitor Blacklist Monitor Read more » to send you email and text notifications if any of your sending IPs get blacklisted. In the event your IP/domain gets blacklisted, you must stop your email campaign immediately and take action:

  • Find out the cause of being blacklisted and resolve the issue.
  • Request removal of the blacklist. 

 

You can read even further about blacklists on EmailAcademy.

 

3 Steps To Take Today to Keep Email Bounce Rate Low

  • Verify your emails before sending them an email.
  • Correctly set up SPF.
  • Monitor your email reputation.

 

Check your knowledge now!

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