3 Pro Tips to Minimize Bounces to Protect Your Email Campaigns

A high email bounce rate can kill your email campaigns visibility High Email Bounce Rate Will Kill Your Campaigns | Email Bounce Rate | EmailAcademy Bounce rate in email marketing is an important factor. Learn what is it, and why you should keep it as minimal as possible! Read more » and permanently damage your email reputation. Every email marketer must keep their email bounce rate low to protect their email reputation.

In this short lesson, I will share 3 simple steps you must take today to ensure your email reputation will be protected from being damaged by a high email bounce rate.

From this lesson, you will learn:

How to eliminate bad emails,
How not to look like a spammer,
How to monitor your email reputation.

Eliminate Bad Emails

Hard bounces visibility What is a hard bounce? | Hard bounce definition | EmailAcademy Learn what hard bounces are on ©EmailAcademy, and what harm can it cause to your email campaign! Read more » can destroy your email reputation and cause further soft bounces visibility What is a soft bounce? | Email soft bounce definition | EmailAcademy What is a soft bounce? Read our lesson and educate yourself about bounces, why you should reduce the soft bounce rate, and what is a bounce report. Read more » ; hence you must take them seriously. Technically hard bounces are permeant email delivery errors, but for now, we will focus on the most common hard bounce type, the invalid email recipient. You must not add non-existing emails to your email lists, and if you haven’t emailed your email lists for a while, you need to remove bad emails before sending out a new campaign.

Invalid emails cause 90%+ of your hard bounces, and they are one of the easiest to avoid. Email verification services can help you identify non-existing email addresses. Among other email verification solutions, there are two main email verification visibility Email Verification Service Remove bad or risky emails from your email lists and avoid having any bad emails added to your email lists. Bad emails can damage your email reputation. Use EmailAcademy s Email Verifier to have good emails only. Read more » methods:

Bulk email verification: You can upload your contacts in a CSV file and verify them in bulk. This process usually takes a couple of hours. In your result file, you will see which emails are invalid. You must remove any bad emails from your mailing list before sending your campaign.
Email verification API: You can integrate your own website or application with an email verifier site and verify email addresses in real-time on your site. As your customer/subscriber enters a bad email, you can prompt them on the spot to fix the email address entered.
Automate email verification using an automated email verification service visibility Automated Email List Cleaning Services Compared - Pros & Cons Automated Email List Cleaning Services Compared - Pros & Cons. Only 6 Email Verifiers Offer Automated Email List Cleaning Serivces. Which One Is The Best Automated Email Verifier? Read more » to keep your data up to date.

Email Verification Services

EmailAcademy offers both bulk email verification visibility Email Verification Service Remove bad or risky emails from your email lists and avoid having any bad emails added to your email lists. Bad emails can damage your email reputation. Use EmailAcademy s Email Verifier to have good emails only. Read more » and real-time API for our users. You can try our email verification tool for free by creating a Member account. We have also made two great lessons to educate you further on removing bad emails; I recommend reading them both.

6 Use Cases of Email Verification visibility 6 use cases of email verification services 6 use cases of email verification services Read more » lesson will explain how you can take advantage of email verification and explain each type of verification service in detail.
Automated Email Verification Services Compared visibility Automated Email List Cleaning Services Compared - Pros & Cons Automated Email List Cleaning Services Compared - Pros & Cons. Only 6 Email Verifiers Offer Automated Email List Cleaning Serivces. Which One Is The Best Automated Email Verifier? Read more » lesson will explain how to choose a trustworthy automated email verifier and show you the best verification services.

Don’t Look Like a Spammer

Email service providers use email filters to determine whether your email is spam or not visibility What is SPAM? | SPAM definiton | Junk email | Unsolicited email Spam is unsolicited bulk email. Every day billions of spam emails are sent, calling internet and email service providers for a fight. Read more » . These filters will put your email into the Inbox or Spam folders, and in some cases, can decline the delivery of your email.

To make the decision, spam filters scan your entire email and analyze everything. One of the most essential factors they monitor is if the sender domain authenticated the email. They are looking for a kind of signature, called SPF, to determine if the sender sent the email.

SPF, sender policy framework visibility What is email authorization (SPF, DKIM)? | Email authentication In this lesson, you'll learn more about email authentication, SPF authentication, and DKIM authentication. Read more » , is a text DNS entry that lists any IPs and providers that can send emails on behalf of the sender domain. If you don’t have SPF set up or not set up correctly, it will lead to a 5-20% soft bounce rate.

We have published lessons and a free tool to help you create and test your SPF:

What is email authorization (SPF, DKIM) visibility What is email authorization (SPF, DKIM)? | Email authentication In this lesson, you'll learn more about email authentication, SPF authentication, and DKIM authentication. Read more » ? The lesson will teach you in more detail about authorization and SPF.
How to set up SPF visibility How to set up SPF? How to set up SPF? Read more » ? The lesson will help how you can write and publish your SPF correctly.
How to Test if SPF is Set up Correctly visibility How to Test if SPF is Set up Correctly? You have to test your SPF record because if you didn't set it up correctly, you could end up on a blacklist! Read more » lesson and our SPF & DKIM Tester tool will help you test your SPF.

Monitor Email Reputation

To maintain a good email reputation, regular monitoring is critical. Another factor spam filters will always look for is if you are listed on any email blacklists. If your IP or domain is blacklisted, you are unlikely to hit the inbox, and you will see an increasing soft bounce rate.